The objective of the project was to create future concept sketches for Telefunken’s Vestel flat TV design. The concepts were based on Telefunken Design DNA which encompasses the heritage of the classic and humble aesthetic with a reliable German engineered solid look and feel.
The purpose of this concept generation activity was to create a reference design, so that Telefunken can pitch the concept to TV manufacturers for product development. It was important to focus the effort on creating compelling design visions that would help generate interest from manufacturers.
I worked alongside my design mentor, Hartmut Esslinger, on this project. A series of 3D concept sketches and full-scale models were developed utilizing different form factors to show iterations that represent clean & crisp, precision and slim & weightless design