I worked with a nonprofit organization in Hong Kong to run a campaign by introducing a series of limited edition vinyl figures. The goal was to help build awareness of using acupuncture methods to treat autism. Unlike typical treatments with the use of medicines, acupuncture is a method that is being used in Asian countries with proven success in calming the minds and regulating internal body functions in autistic children.
Being close to my heart, one of my nephews is suffering from autism and he has been receiving acupuncture treatments. The idea behind Acupunture Baby was initiated by me because I wanted to use humor and create a memorable avatar that could bring smiles and remind people of alternative treatments to battle austim. The campaign package included educational materials along with a vinyl figure.
The first design of the Acupunture Baby was a brave and happy Green Alien with an antenna that mimiced acupuncture. The design was well received by the organization and three more character designs were then requested.