I have teamed up with FÖT, a start-up fashion footwear company to create a design language, brand identify and out-of-box experience for a line of fashionable lifestyle shoes. Our goal is to offer shoes that are comfortable, beautiful and friendly to our environment. Many women have suffered from foot problems like insertional achilles tendonitis, Haglund's deformity, hammer toes and back pain due to wearing high heels or shoes that do not provide proper fit and support. The question is why comfortable shoes are usually not attractive and attractive shoes are usually painful to wear. Objx's lead designer and its partners at FÖT believe women should not need to choose between comfort and beauty. FÖT Fashion Lifestyle Shoes offer the benefits of both worlds with a touch of timeless silhouette and modern aesthetics. To enrich the user experience, we created a brand logo together with the signature shoe design detail "fast lane", a series of fun and stylish insole patterns, and a shoe box utilizing recycled cardboard that folds into a structurally strong container. The shoes are made of biodegradeable leather and eco-textiles that are made with sustainable materials.