Dixneuf

Fashion Watches

Lifestyle Product, Branding, Fashion

Dixneuf brand represents a new kind of style for the fashion forwarded consumer. The main philosophy for the Dixneuf lifestyle series watches was to embrace simplicity with an unexpected twist in the design details. Dixneuf watches were elegant enough for everyday wear, yet unique enough to stand out in the crowded fashion watch market.

Using innovative material forming techniques, the design of the Dixneuf watch took inspiration from the intriguing layering effect found in sea shells. The use of authentic metal details and crystal face signified high quality craftsmanship. The combination of neutral and bold colors were playful and surprisingly complementary to any skin color and outfit.




Contribution

  • User research
  • Trend and technology research
  • Concept generation
  • 3D CAD data for prototype (Pro-E)
  • Rendering (Hypershot)
  • Color, material and finish