Franke is one of the leaders in Europe’s commercial appliance industry. Over the last fifteen years, the design language of the Franke commercial coffee machines has always been the same. In order for Franke to stay competitive, it was necessary to introduce a new design language which is fresh, innovative, and memorable for the consumers.
The Franke project included two design languages for high-end espresso makers. One language was developed for the first generation and the other language was developed for the second generation. Both designs must incorporate ease of use, ease of operation, and ease of purchasing procedure becoming an integral part of the user experience.
During the project, a series of three-dimensional volumetric form factors and sketch-models were created to fully understand the form expressions. As a result, the Franke iconic design languages were both beautiful and functional.